The Retail Landscape has undergone a period of rapid evolution.
According to a recent study, consumer confidence in the UK is the highest among the EU-5 (FRA, ESP, ITA, DEU, GBR) in the last two years. Additionally, Ecommerce sales in “Textile clothing & footwear” and “Household goods” saw the biggest yearly growth, and are expected to remain strong throughout 2021.
Easing restrictions due to Covid-19 has seen growth rates stabilising across the Apparel, Consumer Electronics and Home & Garden industries. According to a study, it was found that Online Shoppers discover new brands and products equally on Online Retail Websites and on Search Engines, making “Search” a key channel to influence consumer decisions. By using in-market audiences, Retailers can effectively reach consumers during their journey, and through Microsoft Advertising’s Machine-learning powered predictive intelligence, they can identify users who have shown purchase intent signals within a particular category.
Finally, in a recent Microsoft retail effectiveness study, it was found that users who are exposed to a brand’s ad on both Search & Native environments are more likely to visit its website and convert, thus helping Advertisers achieve both reach and efficiency.
To learn more, download the free “Post-COVID festive shopping season” e-book.
