Healthcare payers are awash with data, thanks to years of collecting claims information and demographic data about their members. However, even with modern technology, analyzing and making sense of this data remains a significant challenge for insurance carriers.
As with healthcare providers, payers need to establish a membercentric approach, one in which they are aware of and focused on the wants and needs of the member. Without such an approach, members can increasingly grow frustrated with insurers, especially when they experience the following:
- Inconsistent service across various groups within the insurance company
- The need to repeat information that’s already been provided
- Inability to reach a live agent who knows the context in which the member is calling
- Lack of proactive communication regarding coverage, claims, and service
Download the whitepaper to learn more.
