Today’s major challenge in business is selecting the right technological foundation to deliver personalized products and services as well as highly interactive and engaging user experiences at a high speed. The integrated nature of customer interactions and financial transactions brings finance to the foreground.
Today’s CFO, the CFO 3.0, is expected to be a visionary, using and analyzing the vast amount of financial data available to the organization to predict the future direction of the business, uncover hidden opportunities, and close information gaps. This paper identifies top pain points in accomplishing this feat, and how the CFO is poised to spearhead digital transformation efforts for the growth of the organization, regardless of its size.
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