Digitization has transformed the customer journey from a linear path to a hard-to-follow jumble. Customers often jump back and forth between online, in-store, and mobile to gather the most information in the fastest way possible. However, providers often have siloed teams focused on individual channels, making it difficult for them to follow customers throughout the shopping experience. CSPs are hard-pressed to transition from channel-focused to an omni-channel approach that facilitates a personalized customer journey.
Digital transformation continues to shape the communications industry, but connecting effectively with your prospects is still as important as ever. In this e-book, you’ll learn the three steps you need for crafting a seamless prospect journey:
- Create a cohesive customer experience
- Connect interests with actions
- Empower sales representatives
Complete the form to download the Whitepaper.
