Business transformation has reached a criticalinflection point.
For decades, businesses competed on the ability to build and distribute the best product or service. Leaders thought, “Build it and they will come.” It made sense to put the product at the center of a business.
In the march toward a leaner tech stack that fuels greater customer centricity, you’ll notice your CRM platform naturally playing a critical role. That’s because it:
- Consolidates the number of tools needed for yourworkforce to do their work.
- Empowers employees closest to customers to deliver the right experiences at the right time.
- Delivers insights and recommendations, not just data.
- Makes customer data easily shareable.
- Keeps you flexible and connected in an age of APIs, IoT, and the platform economy.
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