Accelerating Innovation in a Crisis Economy
Economic crises have always yielded winners and losers in business, and the COVID-19 pandemic has forced businesses to re-evaluate their strategic priorities, including their innovation efforts.
In some industries, innovation investments are up dramatically as. In others, conservation is the order of the day. Both consumer and commercial routes to market have been disrupted, as evidenced by personal care product shortages in the spring of 2020.
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