Today’s shoppers prefer a commerce experience that’s fast and simple – one that works for them. According to research by Forrester and Adobe, shoppers are looking for effective search (38 percent), a seamless shopping experience online and in person (34 percent), and the ability to access important product and service information in a self-service digital way.
Enter intelligent commerce a new and smarter way to sell online. It relies on artificial intelligence (AI) to get the right information to each individual shopper at every stage of the customer journey. It uses real-time and historical data to make every aspect of shopping simpler. Hallmarks of intelligent commerce are search features that deliver super-relevant results and highly personalized product recommendations. Intelligent commerce also drives efficiency, so it’s easier for businesses to maintain.
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