Many B2B companies pride themselves on building personal relationships with their customers. But as one global leader in specialized environmental services has discovered, relationship building in the B2B space is shifting rapidly.
The best way to stay on plan is to focus on three critical priorities:
- What do our customers really want and how can we improve their experience?
- How can we deliver with a phased, “aim, fire, aim” approach that allows us to guide and adjust the implementation based on real-time market information?
- Assess the staff, strategy, and operations needed for a D2C revenue stream
- How can we demonstrate early wins and start the ROI payback period as quickly as possible?
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