Category: Research Resources

2021 Holiday Insights Guide

October 1, 2021

Research Resources

The holiday shopping season is a crucial time of the year for retailers: a big slice of the annual revenue is gained in just a few months. But with the revolution in buyer behaviors and habits brought by COVID-19, retailers must be ready for a new cluster of trends if they want to thrive in [...]

Continue Reading

2021 Holiday predictions and planning guide

October 1, 2021

Research Resources

Over the past few years, consumers have shifted many habits in how they purchase goods and services online – and these trends have been visibly accelerated by the pandemic. During this time, global e-commerce sales grew a whopping 32.4% from 2019 to 2020 and are forecast to increase another 6.8% in 2021. Luckily for businesses, [...]

Continue Reading

Post-COVID festive shopping season

October 1, 2021

Research Resources

The Retail Landscape has undergone a period of rapid evolution. According to a recent study, consumer confidence in the UK is the highest among the EU-5 (FRA, ESP, ITA, DEU, GBR) in the last two years. Additionally, Ecommerce sales in "Textile clothing & footwear" and "Household goods" saw the biggest yearly growth, and are expected [...]

Continue Reading

Ready For Retail with Microsoft Advertising

October 1, 2021

Research Resources

Microsoft Advertising is so much more than Bing. With 2.8 billion monthly searches, Bing's audience reach is growing significantly in Europe, helping advertisers reach users where they browse, email and search. Beauty retailer haar-shop.ch became one of Microsoft Shopping's most notable case studies, after it got a 67% increase in conversions and a 25% reduction [...]

Continue Reading

Luxury Study Key Insights 2021

October 1, 2021

Research Resources

Did you know that people who use more than one search platform for shopping luxury items make purchases roughly 30% more frequently, and spend 68% to 142% more on an annual basis? For more insights on online luxury shopping habits in 2021, download this report. Inside, you’ll discover the results from Microsoft Advertising’s recent survey. [...]

Continue Reading