Category: Research Resources

Salesforce collected data from marketing leaders across the globe for this “State of Marketing” report just as the COVID-19 crisis emerged. When the scope of the crisis became clear, we asked ourselves, “Will this report provide relevance and value to our customers?”. Ultimately, after carefully dissecting survey results, we deemed the answer to be “yes.” [...]

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Business transformation has reached a criticalinflection point. For decades, businesses competed on the ability to build and distribute the best product or service. Leaders thought, “Build it and they will come.” It made sense to put the product at the center of a business. In the march toward a leaner tech stack that fuels greater [...]

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Digitization has transformed the customer journey from a linear path to a hard-to-follow jumble. Customers often jump back and forth between online, in-store, and mobile to gather the most information in the fastest way possible. However, providers often have siloed teams focused on individual channels, making it difficult for them to follow customers throughout the [...]

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CEOs can’t lose sight of their responsibility to safeguard intellectual property, critical data, and company personnel and assets in the event of unforeseen threats. Before emergencies arise, however, they need to institute comprehensive emergency response plans designed to protect people and property and minimize business disruption when critical events unfold. With critical event management as [...]

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You're sitting on a goldmine: your data. Learn how analytics transforms workforce data into meaningful business intelligence that drives smarter decisions. Working with leading manufacturers across the globe, UKG (Ultimate Kronos Group) knows the value data analytics can bring to manufacturing—helping them uncover, understand, and address common labor issues and problematic business practices. By harnessing [...]

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