Category: Research Resources

Salesforce collected data from marketing leaders across the globe for this “State of Marketing” report just as the COVID-19 crisis emerged. When the scope of the crisis became clear, we asked ourselves, “Will this report provide relevance and value to our customers?”. Ultimately, after carefully dissecting survey results, we deemed the answer to be “yes.” [...]

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Many B2B companies pride themselves on building personal relationships with their customers. But as one global leader in specialized environmental services has discovered, relationship building in the B2B space is shifting rapidly. The best way to stay on plan is to focus on three critical priorities: What do our customers really want and how can [...]

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Going direct to consumer (D2C) drives growth, increases revenue, and allows you to transform your consumer experience with unprecedented access to first-party data. It puts you in control of your relationship with consumers — something distribution partners (even Amazon) cannot do for your brand. In this guide, we’ll show you how to: Establish a D2C [...]

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The world of customer service is changing. Subscribers seek a personal and emotional connection with their communications service providers (CSPs) and expect consistent and seamless experiences across all channels. But given that subscribers have more touchpoints with providers than ever before, it can be difficult to create quality, omnichannel experiences across the business at scale. [...]

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Personalized shopping experiences are redefining commerce—and are the only way to compete amidst consumers’ expanding expectations. The Personalization in Shopping Report analyzes more than 150 US-based direct-to-consumer digital commerce sites that used personalization on-site from March to June of 2017. The data includes shopping activity across more than 250 million visits, which created more than [...]

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