Salesforce collected data from marketing leaders across the globe for this “State of Marketing” report just as the COVID-19 crisis emerged. When the scope of the crisis became clear, we asked ourselves, “Will this report provide relevance and value to our customers?”. Ultimately, after carefully dissecting survey results, we deemed the answer to be “yes.”
We made this decision because the report demonstrates the values that will remain critical as marketers and their businesses recover:
- Relentless focus on the customer experience
- Unwavering commitment to helpfulness, relevancy, and trustworthiness
- Continuous pursuit of innovation
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