Over-the-top (OTT) media companies like Hulu, Netflix, and Amazon compete with traditional media companies by delivering easily accessible content over the internet directly to the consumer. This takes away the many intermediaries that stand between the content producers, studios, distributors, and their audience. By controlling content and distribution, such companies have a direct link to the customer, facilitating audience takeover and giving them a rapidly increasing share of the market.
The media landscape is changing fast, but with a little help, your business will be prepared for whatever uncertainty lies ahead. In this e-book, you’ll learn:
- How to personalize consumer journeys
- How to create loyal audiences
- How to maximize audience engagement
Complete the form to download the Whitepaper.
