Storms, earthquakes, fires, floods, active shooters, and pandemics cause immediate and unforeseen disruptions that can have catastrophic effects on organizations that don’t prepare properly. Business resilience plans typically focus on operational responses with the assumption that people will keep calm and make rational decisions. However, that isn’t always the case.
Human behavior during emergencies is often unpredictable and unproductive. While it’s impossible to predict how any one person will react to a crisis, a sound knowledge of the factors that influence human behavior can help critical event managers anticipate likely response scenarios. They can also influence contingency plans for situations in which people don’t respond as expected.
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