Personalized shopping experiences are redefining commerce—and are the only way to compete amidst consumers’ expanding expectations. The Personalization in Shopping Report analyzes more than 150 US-based direct-to-consumer digital commerce sites that used personalization on-site from March to June of 2017. The data includes shopping activity across more than 250 million visits, which created more than half a billion dollars in gross merchandise value.
Read the report to learn about:
- The impact of personalization on conversion rates and shopper spending
- The unique traits of shoppers who engage with recommendations
- Best practices to implement personalization
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