Microsoft Advertising is so much more than Bing.
With 2.8 billion monthly searches, Bing’s audience reach is growing significantly in Europe, helping advertisers reach users where they browse, email and search.
Beauty retailer haar-shop.ch became one of Microsoft Shopping’s most notable case studies, after it got a 67% increase in conversions and a 25% reduction in CPCs across all of their campaigns. “We are showing ads to people who have never shopped online before; it’s a great way to get new consumers” said Roger Wäfler, CEO of haar-shop.ch.
Retailers in both Europe and North America can boost their brick-and-mortar sales by showcasing their products and local retail store information to nearby shoppers, as well as driving traffic to their website by highlighting their business details on Bing. According to a Retail Ad Effectiveness Study, users exposed to both Microsoft Search ads & Microsoft Audience ads are more likely to visit a Retailer’s website compared to those who are exposed to only one type of ad. In addition, Retailers can use their Facebook assets and reach their audience outside of social media on the Microsoft Audience Network, which was built to drive strong engagements.
To learn more, download the free “Ready For Retail with Microsoft Advertising” e-book.
