The manufacturing industry is undergoing a digital transformation—driven partially by new technological advances, but largely by a massive change in customer expectations. Customers now expect the ability to conduct meaningful business transactions online—making purchases on their own time, without having to interact with a sales rep, in conjunction with other, more traditional sales channels. As buyers demand convenient, self-service buying experiences, manufacturers know they must adapt fast.
In manufacturing, launching a winning digital commerce channel is no easy feat. It forces companies to rethink certain business processes, invest in costly IT integrations, and align traditional selling channels with digital. Amazon has been a key influencer in this broad shift to digital, and its enormous influence on the consumer’s buying experience has shaped the B2B commerce revolution in a number of ways.
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