The downfall of third-party cookies is shaking up digital marketing. But by focusing on the data you own, you can create new opportunities to deliver personalized experiences in real time to all the right audiences—so they get value, feel valued, and become long-term, loyal customers. This is where Adobe comes in. Here’s how.
Fast-forward to today, and the digital world looks very different. More than 77 percent of websites use tracking cookies, as well as 82 percent of all digital ads, according to eMarketer. As a result, the web has become ultra-personal, recognizing users’ locations, browsing history, preferences, and more.
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