Research Resources – Whitepapers

Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across departments, and create an environment of success. Learn how to do the following: Generate more leads by adopting a more holistic view of the sales [...]

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Forrester Consulting conducted a Total Economic Impact™ (TEI) study to provide readers with a framework to evaluate the potential financial impact of Marketo Engage on their organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed six customers with experience using Marketo Engage. This summary is based on a full [...]

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In their latest report comparing digital experience platforms, Forrester says, “Adobe leads with the strongest portfolio and an evolving cloud-native strategy.” Read The Forrester Wave™: Digital Experience Platforms, Q3 2021 to find out what else they had to say about Adobe Experience Platform and learn how we believe it might benefit the success of your [...]

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Today’s shoppers prefer a commerce experience that’s fast and simple - one that works for them. According to research by Forrester and Adobe, shoppers are looking for effective search (38 percent), a seamless shopping experience online and in person (34 percent), and the ability to access important product and service information in a self-service digital [...]

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The downfall of third-party cookies is shaking up digital marketing. But by focusing on the data you own, you can create new opportunities to deliver personalized experiences in real time to all the right audiences—so they get value, feel valued, and become long-term, loyal customers. This is where Adobe comes in. Here’s how. Fast-forward to [...]

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