Research Resources – Whitepapers

Here’s how Adobe Experience Manager addresses your current needs for headless content management while building a foundation for future growth. To keep delighting your customers, you need to deliver exceptional experiences across the increasing number of channels and devices that they want to use. What’s more, these same customers have come to expect immersive and [...]

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Adobe is a Leader in this Magic Quadrant. Its DXP is called Adobe Experience Cloud, an offering available on-premises and as a PaaS, although some of its components are SaaS. The platform includes capabilities such as content management, analytics, personalization, customer data management, and campaign management. Adobe’s operations are in locations worldwide. Its customers are [...]

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Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across departments, and create an environment of success. Learn how to do the following: Generate more leads by adopting a more holistic view of the sales [...]

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Forrester Consulting conducted a Total Economic Impact™ (TEI) study to provide readers with a framework to evaluate the potential financial impact of Marketo Engage on their organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed six customers with experience using Marketo Engage. This summary is based on a full [...]

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In their latest report comparing digital experience platforms, Forrester says, “Adobe leads with the strongest portfolio and an evolving cloud-native strategy.” Read The Forrester Wave™: Digital Experience Platforms, Q3 2021 to find out what else they had to say about Adobe Experience Platform and learn how we believe it might benefit the success of your [...]

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