Research Resources – Whitepapers

In their latest report comparing digital experience platforms, Forrester says, “Adobe leads with the strongest portfolio and an evolving cloud-native strategy.” Read The Forrester Wave™: Digital Experience Platforms, Q3 2021 to find out what else they had to say about Adobe Experience Platform and learn how we believe it might benefit the success of your [...]

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Today’s shoppers prefer a commerce experience that’s fast and simple - one that works for them. According to research by Forrester and Adobe, shoppers are looking for effective search (38 percent), a seamless shopping experience online and in person (34 percent), and the ability to access important product and service information in a self-service digital [...]

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The downfall of third-party cookies is shaking up digital marketing. But by focusing on the data you own, you can create new opportunities to deliver personalized experiences in real time to all the right audiences—so they get value, feel valued, and become long-term, loyal customers. This is where Adobe comes in. Here’s how. Fast-forward to [...]

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Over the last year, IT has played a crucial role in holding teams together and helping businesses embrace digital transformation opportunities. Learn how IT professionals are developing the next-generation technologies satisfying today's customer experience expectations by reading, 2021 Technology Trends – IT in Focus. The decision-making dynamic for eCommerce platform technologies today is too complex [...]

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United Aqua Group (UAG) is a member-owned cooperative, consisting of swimming pool builders, retailers, and service professionals. They were looking to build an ecommerce platform that would provide B2B functionality and deliver a B2c experience. After searching for a platform with robust features and the necessary functionality to meet its specific needs, UAG discovered BigCommerce [...]

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