Research Resources – Whitepapers

Supply chain resiliency cannot be achieved overnight. However, some things can be done in the shorter term to understand the drivers of demand volatility and allow companies to match supply with demand better. Regardless of where companies may be in terms of their ability to respond to supply chain disruptions, IDC sees these three key [...]

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Modern B2B integration is critical to increasing revenue, speeding up time to market, and improving efficiencies. That is why many enterprises have opted for cloud B2B integration and have chosen IBM Sterling Supply Chain Business Network. Read this IDC report to learn how you can realize benefits over a three-year period like: More than $4 [...]

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Business leaders face more uncertainty today than they have for decades. Making decisions during a global pandemic feels risky and uncomfortable. Everyone has an opinion on what to do next. Based on the advice of global experts and the real experiences of our customers and partners, we developed this response playbook. The phased approach outlined [...]

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Salesforce collected data from marketing leaders across the globe for this “State of Marketing” report just as the COVID-19 crisis emerged. When the scope of the crisis became clear, we asked ourselves, “Will this report provide relevance and value to our customers?”. Ultimately, after carefully dissecting survey results, we deemed the answer to be “yes.” [...]

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Many B2B companies pride themselves on building personal relationships with their customers. But as one global leader in specialized environmental services has discovered, relationship building in the B2B space is shifting rapidly. The best way to stay on plan is to focus on three critical priorities: What do our customers really want and how can [...]

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