Research Resources – Whitepapers

As manufacturers begin to explore these new technologies and value-added services, they are now confronted with potential competition from technologically savvy new entrants, such as Alibaba and Amazon. These companies — with a closeto- twenty-year head start in data science applications2 — are also beginning to carry similar products and offer competing services focused on [...]

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Today, survival of the fittest is not linked to size or strength but to the ability to change — to move quickly, adapt, seize opportunities, and act. This is particularly true within manufacturing, as the pace of change in the manufacturing industry is accelerating faster than ever before. Becoming more agile is a challenging task, [...]

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Marketers are facing increasing pressure and responsibility. They have a new set of questions to answer, with greater urgency. They have come to acquire more accountability, more technology, and more data from more lines of business reporting to marketing. As a result, marketers now require answers at every level of the organization—and in real time. [...]

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Salesforce collected data from marketing leaders across the globe for this “State of Marketing” report just as the COVID-19 crisis emerged. When the scope of the crisis became clear, we asked ourselves, “Will this report provide relevance and value to our customers?”. Ultimately, after carefully dissecting survey results, we deemed the answer to be “yes.” [...]

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Business transformation has reached a criticalinflection point. For decades, businesses competed on the ability to build and distribute the best product or service. Leaders thought, “Build it and they will come.” It made sense to put the product at the center of a business. In the march toward a leaner tech stack that fuels greater [...]

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